Fandom takes TA to new social media heights

first_imgSource = e-Travel Blackboard: N.J Less than five months after achieving its two million milestone, Tourism Australia has announced an extra million Likes, now sharing with up to three million fans worldwide on Facebook. Pinning the success to word of mouth and advocacy, the Group’s managing director Andrew McEvoy said the Page played a “significant role” in its global marketing push and would continue to be utilised in the next phase of its There’s nothing like Australia campaign.“We are in the business of telling the world about Australia’s incredible tourism experiences but the beauty of social media is that it allows our fans to share their stories about what makes Australia a unique destination to visit in a compelling and authentic way,” Mr McEvoy said.Tourism Australia executive general manager consumer marketing Nick Baker added that the three million plus fans gave the company a “huge potential reach” to showcase Australia and its products. “A key part of our success so far has been to understand what our audience cares about and create social media activity around that,” Mr Baker said. “What we are finding is that the best way to get Australia’s message out there is to encourage them to get their networks involved in telling their story.  “We will continue to evolve our strategy to provide our fans with relevant content that they can be part of and build upon with us.”last_img