Jammu & Kashmir Tourism had organised a three-day FAM (familiarisation) tour in Kashmir for tour operators from across the country.“People would often just ask, ‘Is Kashmir safe?’ Now that the situation is getting better, we invited leading tour operators here. We hosted them around Christmas. We are thankful to them that they spent their Christmas holidays here,” said Mahmood Shah, Director of Tourism.The FAM tour had representatives from travel companies like Cox and Kings, Pooja Holidays, Raja Rani, Kesari Travel, and Thomas Cook etc and were taken to Srinagar, Gulmarg and Pahalgam. The travel agents came from West Bengal, Maharashtra, and Gujarat as well.“We don’t see people having any problems here. As soon as we get back to Mumbai, we will be doing a lot of promotions to get tourists because the atmosphere and the circumstances here are very conducive and there will be no restrictions imposed on them,” said Sudhir Patani, a tour operator from Mumbai.Kashmir is one of the most beautiful tourist destination in the world and is a well known tourist destination for winter activities such as snowboarding, skating, sleigh rides, gondola jaunts, cable car rides and snow skiing; making tourism one of the mainstays of the state’s economy.