Tailored creatives make the difference The top 10

first_imgTailored creatives make the differenceThe top 10 publishers in Skyscanner’s Affiliate programme are averaging a massive conversion rate of over 36%. “Tailoring the creatives is the real key to bumping conversion rates sky high,” said Barry Smith, Skyscanner’s director of business development.“The publishers earning the biggest revenues are taking advantage of the configurable options, setting the default destination, departure point or routes so that site users are seeing the flight prices that interest them before they’ve even started the search process, and without having to leave the site.Dynamic Flight Search panel is a winnerUptake of all three of Skyscanner’s creatives has been high, but the dynamic Flight Search panel is the most popular, used by 54% of Skyscanner’s Affiliates.“The Flight Search panel is absolutely unique, and its popularity confirms what we thought about the demand for this level of sophistication in integrations,” said Barry Smith.“The interactive search controls give the sort of functionality which just isn’t available anywhere else. On top of that there’s the scrolling list with dynamically changing prices based on route information as it’s entered, which provides tailored best flight buys before the search button is even clicked. It’s proving to be an incredibly powerful tool for any site where users may also need to buy travel.”Check out the Flight Search panel and other creatives here. We also have a new static banner available through our affiliate network partner Commission Junction. ReturnOne wayMulti-cityFromAdd nearby airports ToAdd nearby airportsDepart14/08/2019Return21/08/2019Cabin Class & Travellers1 adult, EconomyDirect flights onlySearch flights Map RelatedSkyscanner Affiliate programme takes offOver 1000 sites sign up in first two monthsTop tip for sky high conversionsUsing a Skyscanner interactive creative rather than a text link can increase click through and conversion rates by as much as 200%Skyscanner revenues double as global markets soarSkyscanner has announced growth rate of 2.3x for the first quarter of 2010.last_img