And the same content would be good for all tourists to share through their channels, because that way the campaign as well as the message spreads, which enhances the positioning as well as the chances of creating motives for the trip. Communication is always, let alone now in this crisis situation, crucial. But I must also ask the question: Is a mosaic video campaign enough? Promotional activities in the next period will take place in the four mentioned segments, and the first one was published on social networks. video on the topic of Croatian natural beauties. The whole campaign #CroatiaLongDistanceLove it is based on mosaic video frames, which again have no or no narrative and story. Ok, we are beautiful and beautiful, like many other destinations, but that is not enough in today’s 21st century, let alone now, when we talk about the promotion of tourist destinations. If we all share content – the message and campaign is stronger and more effective The video was shared by numerous county and local tourist boards, agencies and hotel houses, as well as private renters, and well-known Croatian athletes, foreign bloggers and journalists and the European Travel Commission, who shared the video on its website, also took part in sharing the messages. The Croatian National Tourist Board has prepared four new videos for activities on social networks on the topic gastronomy, natural beauty, active tourism and culture through which he continues to implement the new communication concept #CroatiaLongDistanceLove. More, much much more is expected from the CNTB as the main promotional platform. Especially in this crisis situation, where in addition to the promotion itself, it is necessary to further activate the “internal” communication with the entire tourism system. People are confused, waiting for information, they do not know how and in which direction to go, how to communicate, what to expect, both from the tourist boards and from all entrepreneurs in the tourist mosaic. The video launching the #CroatiaLongDistanceLove concept has so far been viewed by over 500 million users, according to the CNTB, and most views and comments have been made in nearby markets such as Germany, Italy, Austria, Slovakia, the Czech Republic and Slovenia. Publishing a video and inviting people to share photos is a long-outdated concept of promotion, (only in the case of only one segment of the broader concept) a concept that has no head and no tail, nor is it a complete story. Not to mention a campaign that stands out from the crowd, that is different from the long ones, that is unique, that requires real interaction and that attracts attention.